The Tour was officially announced on February7, 2012 following the singer's performance at the «Super Bowl XLVI Bridgestone Halftime Show». It promotes her twelfth studio album, «MDNA» and will visit Asia, Europe, North America and South America.

The tour features the singer’s first concert appearances in the United Arab Emirates and various territories in the US and Canada. It will follow the record-breaking 2008–09 «Sticky & Sweet Tour» and is the second concert tour under her 360 deal with «Live Nation Entertainment».

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